dental articles from 2 Dental.com

Corpus Christi, TX – The National Federation of Independent Businesses’ May 2008 survey paints a picture of some very stressed out small business owners. Small business’ earnings are at their lowest point since 1992 and 9 in 10 owners surveyed expect the economy to continue to decline over the next six months.

Laura Harris CLU, CIC and ChFC, is a nationally renowned speaker in the insurance industry, insurance company owner and author of the new small business owner self-help book “Surrender to Win” (October 2008 release)(Greenleaf Publishing). She says, “The answer for small business owners in hard economic times is to hire and retain the right staff.”

Here are Harris’ 5 hiring tips:

1) Take enough time to get to know your prospective team member rather than hiring on a gut reaction. Part of the interview process should include introducing the potential employee to key staff so you know how the team members will interact. This process can be invaluable.

2) Don’t hire a prospective employee with an unprofessional phone voice or sloppy appearance. The first impression you have of a perspective employee is the same first impression a client will have of your company.

3) Hire an inexperienced person you can train to mesh with your style of leadership. Personnel with experience often come with old habits and pre-conceived notions. Training someone from scratch means you can mold them to perform the way you prefer.

4) ‘Steal’ good employees from other industries. Someone who goes above and beyond for their current company has a good enough work ethic to work hard for yours.

5) Hire someone with different strengths and weaknesses than your existing team rather than hiring someone just based on how much you like them. Adding staff should expand what your business has to offer.

And Harris’ 5 tips to retain and grow employees who think like owners:

1) Every company needs a foundation of uniformly enforced rules and guidelines on which to agree. Create a detailed employee handbook and stick to the guidelines so everyone (including you) knows the company policy. Having rules in writing helps the employees understand what is expected of them so they can succeed as a group member.

2) Invest in your employee’s education by paying for courses and offering time off to take classes. Rather than worry your team member will get so smart they’ll leave or want a raise – worry your business will remain stagnant if you don’t invest in employee education and they don’t grow their current level of expertise.

3) Help your employees put their families first. Allow time off for children and parents when it’s needed. Putting family first doesn’t detract from the job – it creates a well balanced work environment for the boss and the employees.

4) Hire responsible people, take the time to train them well and give them room to work. Micromanaging stifles creativity, creates second guessing and leads to stress for both the owner and the employee.

5) Be loyal to your staff and they will be loyal to you. Spend time investing in the right person so they stay with you. A resignation or firing is disruptive to the flow of business and bad for the morale of everyone remaining on the team.
And Harris says sometimes it’s not the employee you need to fire – it’s the client. “Know what type of client gives you the highest return and is the most hassle free. Gear your advertising and public relations toward taking on new clients like those.”

Owning a small business can be less stressful and more successful with the right team members and clients.

About the Author
Laura Harris is a nationally renowned speaker who has helped hundreds of small business owners throughout the United States improve individual and business performance while inspiring them to simplify their lives and renew a passion for developing a business that outlives them. Harris has been in the insurance industry since 1979 and opened her own insurance agency in 1994. Laura has acquired the prestigious insurance designations of CLU, CIC and ChFC. Laura is a fourth-degree black belt and USTU Certified Master Instructor in Taekwondo. She lives in Corpus Christi, Texas with her children and grandchildren. “Surrender to Win” is her first book geared toward helping small business owners build their companies and their staff. www.lauraharris.com

You don’t need a million dollar marketing budget or even a large staff to deliver great customer service. Whether yours is an organization of 1,000 employees or just one, you can deliver the kind of knock-your-socks-off service that will boost customer loyalty and grow your business.

Here are 21 easy ways you can deliver great customer service:

1. Smile. Did you know that smiling takes fewer muscles than frowning? It is a universal sign of friendliness and transmits your desire to begin new relationships that can last a lifetime.

2. Learn and use the names of your customers. Take pride in knowing and correctly pronouncing your customers’ names. It’s a sign of respect and shows that you know your customers and value them as individuals.

3. Use magic words and phrases. In addition to hearing their names, customers love to hear words and phrases like “Yes, we’d be glad to,” “Consider it done,” “We’re sorry” and “Let us fix it for you.”

4. Say “Thank you!” This is perhaps the second most important phrase after “We’re sorry.” Thank customers for their patronage and referrals, and for taking the time and having the courage to complain. This is doing you a favor—now you know what to fix and why other customers may have left.

5. Look professional. Show respect for your customers by dressing the part. While attire varies by job and industry, looking professional will help you act more professional and be seen as such by others.

6. Ask questions. The skilled professional—whether in sales or service, management or on the front lines—asks questions to better understand customer needs, desires and fears.

7. Listen actively. Listen with your ears, eyes, mind and heart. Use body language to convey comprehension, agreement or consternation. Give great eye contact and avoid distractions, and let your customers know they’ve been heard.

8. Master phone etiquette. Learn to answer your phone with confidence, poise, sincerity and a caring attitude. Ask customers for permission before putting them on hold, and thank them for their patience.

9. Keep in touch. Building lasting relationships with customers means staying in touch throughout the year. Vary the mechanisms: phone calls, hand-written notes, e-mails, newsletters, etc.

10. Create a system for tracking and remembering key customer details to help you serve them better. Don’t tax your memory—write it down.

11. Cross-train your employees. The better your employees understand other roles and functions in your organization, the stronger your organization becomes. Teamwork and efficiency will improve and the negative impact of unexpected sick leave and vacations will be minimized.

12. Be a “customer for a day.” A great way to think like your customers is to become a customer of your own products or services. When you live their experience, you can review your own policies, procedures and protocols and improve them for your customers’ convenience and benefit.

13. Give something away. Often you can generate new customers through freebies, so identify something of value you can give to prospects.

14. Demonstrate a touch of class. Seize the etiquette edge through the classy way you value and treat your customers. When you treat customers like royalty, they will respond with loyalty. Find elegant ways to show your appreciation for your customers.

15. Empower your employees to “make it right.” Teach employees to use common sense in correcting mistakes and fixing problems customers bring to their attention, without involving you or their manager. Solving problems quickly makes customers happy, and it ultimately saves your company money.

16. Replace negative language with positive. Focus on the positive in resolving customer problems. Emphasize what you can do instead of telling customers what you can’t or won’t do, or what is unavailable to them.

17. Think about the lifetime value of each customer. A well-cared-for customer can be a customer for life, potentially buying thousands (or even millions) of dollars worth of products and services from you. It may start with something as simple as giving them a 10-cent part. Focus as much (if not more) on keeping existing customers as you do on attracting new ones.

18. Value Kaizen, the Japanese concept of continuous improvement. Always be attentive to improving all aspects of your business. This will help you stand out from your competitors and prosper over the long term.

19. Ask your customers what else and what more you can do for them. It’s that simple: Ask customers how you can serve them better. Many times your customers will offer insights into ways you can improve, expand and grow with them. But you have to ask, listen and act upon this information.

20. Honor the diversity of your customers. Learn about their culture, religion and values. Show respect and appreciation for their needs, preferences and desires. Don’t assume “one size fits all” because there is great variance by nationality, religion and even generations. Become a student of all these variables and more.

21. Give customers lagniappe — a little something extra. Apply the Cajun concept of lagniappe to give customers more than they expected…a treat, bonus or unexpected surprise.

About the Author
Craig Harrison’s Expressions of Excellence! provides sales and service solutions through speaking. For keynote speaking, training, consulting, coaching or curricula contact Craig@ExpressionsOfExcellence.com. Purchase Craig’s STELLAR SERVICE: 101 Top-Drawer Customer Service Tips for Bottom Line Success via mail or as an ebook with valuable hotlinks for just $10 through his website:
Stellar Service! or call (510) 547-0664 for bulk rates and customized versions for your company, workgroup, association or event.

by Tim Millett

Every business person knows the value of customer loyalty. We have all heard the mantra that the customer is always right, but while this may be true it doesn’t mean you know all there is to know about them. Doing all you can to win the business of your customers isn’t the only thing you need to be doing to ensure they are loyal to you both now and in the future.

In order to develop customers who are loyal to us it is vital to understand what customer loyalty is all about. This might sound like we are stating the obvious, but in fact not everyone understands the difference between having loyal customers, and having customers who choose you over another company. The difference in the two parts of that sentence may not seem like much but it can translate into a big difference to your company’s profits.

To understand how to develop customer loyalty it is a good idea to think about how you use other businesses. Think about the ones you go to all the time. Why do you go there? Is it because it’s the cheapest? Is it the best? Does it offer the best customer service or are there perks to using that business that put it above all the others?

Loyalty is clearly not the same thing as having a long term customer, and to ensure you have the most loyal customers possible you must be able to distinguish between the two. Ideally you need to determine why people keep coming back to your business as opposed to going elsewhere.

Think about one of the businesses you frequent on a regular basis for example. If someone else came along and offered you that exact same service for less money, would you move over to them instead? If you would, that tells you all you need to know about how loyal you are to that first company. The length of time that someone uses a business and how loyal they are to it are two very different things.

To generate as many loyal customers as possible you need to develop a business that appeals to each customer as an individual, rather than as someone who adds to your profits. By shifting the focus of your business from money to serving your customer, you will automatically increase your revenue anyway, because everyone appreciates the extra level of personalised service that a business offers, which means they will often pay more for that service - even if a cheaper version comes along to rival it.

Each of these opportunities to provide that personalised service is an opportunity to make your customer say “wow”, no matter how large or small that reaction may be. In today’s experience economy, this focus on creating emotional responses to the service you deliver to your satisfied customer will turn them into an extremely satisfied return client who is at the same time an advocate for your business.

Positive emotional experiences create loyal clients!

Another by-product of this is that you will be able to access the best type of advertising available today - and that is word of mouth advertising. If people are delighted with the level of customer service they are getting from you, not only will they be loyal to you for a very long time, they will also talk about the service they get to other people.

The secret to achieving all this is to work on your overall team performance. Everyone has a chance to contribute to building a stronger business that encourages customer loyalty, and a team effort will bring better results all round.

About the Author

Timothy Millett, head trainer at i perform, has extensive expertise in performance training, sales training and customer service training. Tim has helped participants from organisations such as SWIFT and UBS achieve peak levels of personal performance. For more information please visit Customer Service Training

by Sandra Martini

It seems everywhere I turn I’m hearing about:

1. the recession
2. why we *should discount* our services to get more business or
3. why we should have a sale as a result of *the* summertime lull in business

and yet I’m busier than ever and have just brought on two new team members and several of my clients are reporting record months.

Why the difference?

The answer is as complex as it is simple. There are several things those who are growing are doing:

* Rather than gripe about the economy or gas prices, we’re consistently taking action (some small and some big) to grow and build our business.
* We’re willing to try new things “an offline direct mail campaign, a new program, a webinar series, etc.” and measure the results (just as important as the doing). Think of FOX TV’s slogan, rather than “think outside the box”, it”s “there is no box”.
* We invest in coaching and programs which support and challenge us.
* We recognize that having an assistant is a necessity, not a luxury - even if it’s for only 3 hours a month.

Notice a trend? Everything listed above can be traced back to a success mindset and constant action.

Always remember, knowledge without implementation is a waste; knowledge combined with implementation is a recipe for success.

Your Coaching Challenge

Every time you start to think something negative or limiting about your business, stop yourself and remember that, while you can’t change the past, you most definitely can affect the future.

Then immediately take ONE action to move your business forward: send an email to a potential client, sign up for an ezine service, sign up for a teleseminar, contact someone you’d like to coach with. You get the idea.

Take just one action for each limiting thought and you’ll be thriving rather than surviving in no time!

About the Author

For the past 5 years, Sandra Martini has been showing self-employed business owners how to get more clients consistently by implementing processes and systems to put their marketing on autopilot. Visit Sandra at http://www.SandraMartini.com for details, compelling client testimonials and her free audio series 5 Simple and Easy Steps to Put Your Marketing on Autopilot

by Andrew Rondeau

Probably the hardest part of setting goals is the first step of actually deciding to take action! The main hurdle that most people face is the incorrect assumption that goals are only for business or sales-minded people. The reality is everyone subconsciously sets goals throughout their day. There are always occasions where something has to be done at a particular time or place. Simple examples could be getting up at a certain time in order to be at work, or to meet with a friend for a leisure activity.

After years of sales meetings, one small statement made me realise that this process is as natural as breathing. The beauty of having goals is the uniqueness of each one to the person setting the goal. They are very specific to them and their circumstances whether in the area of business, financial, personal or spiritual.

The most important part initially, is to write them down. Having the goals written down gives incredible power and focus to your efforts.

Aim for something that will stretch you whilst remaining achievable. If the goal is achieved too easily it is not high enough to make any significant change in your life and needs to be adjusted. On the other hand, if you consistently miss the goal, re-evaluate and consider setting it a little lower as you will probably get discouraged and give up. The aim is to keep growing, and moving into a more satisfactory position for your circumstances.

The goal should be as specific as possible with a benefit of attaining it. Another good idea is to also have the result of not reaching the goal. This will strengthen your resolve to take the necessary action.

As you obtain the levels that you have set for yourself always include a small reward at each point. This will only need to be a small treat in the beginning, such as a meal out or a weekend vacation.

Remember that these changes will not take place overnight and there will be a period of time when nothing seems to be happening. This is why the goals need to be detailed and as specific as possible with a consequence and a benefit.

Allow some time on a daily basis to educate yourself on how to make the necessary adjustments in your life. This could include listening to a cd or reading a book on motivation etc. There is an enormous amount of resources available to anyone looking for help in this area.

A simple method to start with could be one goal in the main areas of life to be achieved in one month, six months, one year and five years. Break that down further into a daily, weekly and monthly plan.

The main areas could include: Career, Finance, Personal Growth, Health, Family, Relationships, Social Life, Home.

To summarise. Have goals across your main areas of life. Write them down, be specific, allow time. Review and adjust on a regular basis. Stay focussed and disciplined to achieve all you desire.

About the Author

Andrew Rondeau transformed himself from a $4 an-hour petrol-pump attendant to a highly successful Senior Manager earning $500k every year. Discover 7 Amazing and Powerful Secrets That Will Double Your Productivity And Reduce Your Working Week At The Same Time by receiving Andrew’s free e-Course and report: http://www.greatmanagement.org/

by Tim Millett

Philip Wexler said “If the goal of every business is to make money, then the function of every business - and of every person in every business - is the acquisition and maintenance of customers”. Therefore we can conclude that every company is successful in business depending on how well it serves its customers, and as such those customers should always be at the forefront of everything the business does. Unfortunately it can sometimes be the case that everyone assumes it’s everyone else’s responsibility to attend to the needs of the customer. The managers assume it’s the job of the front line employees, and the employees assume it’s the job of the managers who come up with the policies and ways of working in the first place.

In truth everyone is responsible for how well a business meets its customers’ needs, and a team effort is liable to boost the fortunes of a business even more successfully, since people tend to flock to those businesses which clearly pay attention to what they need and provide it to them as well.

The success or failure of a business depends on how well it rises to the challenge of meeting its customers’ needs, and to that end it should be understood that the process is a two way one. Your own view of how your business can serve its customers may be very different from the views and opinions your customers have, which is why you should take every opportunity to engage with your customers and ask their opinions of how you are performing - even if you don’t like some of the answers!

Part of the role of an effective leader is also to engage with everyone in the company, to spread the idea that you should all be looking for new ways to serve the customers even better than you do at present. It doesn’t matter if you are the best company in your field; if you don’t make the effort to stay on top of the pile you can bet that someone else will figure out how to serve those customers even better and you will be knocked off the top spot quicker than you might think possible.

Meeting those needs can be done in a variety of ways, but every method you use should always begin with a deep understanding of who your customer is. Without this understanding all the improvements you make will be based purely on guesswork, meaning that while some of your efforts will succeed, others could fail and represent a huge amount of time wasted.

Take the time to get in touch with your customer base and ask them what services they would like to see in the future. Perhaps you could provide an incentive to encourage more replies.

It is clear that if you want to continually meet the needs of your customers you need to be pro-active in discovering what those needs are and deciding the best way to meet them. This is something every employee can be involved in, from taking part in a simple ideas process to helping to implement a new way of working that could make a big difference to customer satisfaction.

There is always much to be learned in any business, and customer satisfaction is a big part of its continued success. Put simply, the business that creates the best “buying environment” for their customers, based on the satisfaction of their needs and wants, will win the most customers and turn them into repeat clients.

About the Author

Timothy Millett, head trainer at i perform, has extensive expertise in performance training, sales training and customer service training. Tim has helped participants from organisations such as SWIFT and UBS achieve peak levels of personal performance. For more information please visit Management Training.

With a helping hand the online presentation tool, Beam2Present (http://www.Beam2Present.com) leads the orthodontic industry into the new age of high tech, thanks to the product’s screen sharing and web collaboration capabilities. In the unfortunate scenario where a parent is unable to attend their child’s important orthodontic consultation face-to-face, doctors can communicate valuable information with that parent by broadcasting their computer screen live over the Internet.

Mannheim, GERMANY April 25, 2008 – BeamYourScreen (http://www.BeamYourScreen.com), the provider of numerous web-conferencing tools, has developed an innovative new product that enables parents to take part in orthodontic visits even while at home or at the workplace. With screen sharing technology, Beam2Present (http://www.Beam2Present.com) allows doctors to present any content on their computer live over the Internet while discussing the situation with the absent parent over the phone.

For parents, the decision that their child will need orthodontics is not something made spontaneously without first hearing the doctor’s expert advice and recommendations for resolving the situation. Understandably, the consultation is an event that both parents want to be present for, but in the majority of cases such a scenario is unrealistic due to work demands. Parents are not likely to move forward with treatment unless both are assured of the necessity, and who better to articulate that than the doctor or Treatment Coordinator in a real-time consultation.

“BeamYourScreen has helped us communicate with parents who are unable to attend an exam,” explains Dr. Doug Depew, of Depew Orthodontics (http://www.depewsmiles.com) when asked about the new technology. “While viewing images and videos that we control from our computer, we are able to talk to the absent parents and show them our treatment recommendations in real time, even when their child is sitting in the office.”

When unable to attend the consultation, parents can now in fact view anything the doctor wishes to show such as the patient’s digital images, digital x-rays, patient educational software (including videos) and even 3-D digital study models, all while listening to the doctor over the phone and participating in a real-time consultation. Parents simply open a standard Internet browser and enter a unique session ID number, enabling them to instantly view the doctor’s desktop content in real-time and true color quality. It is equivalent to a website with a real time picture of the doctor’s desktop content.

It’s easy to understand how the Beam2Present technology has been bringing benefits to those involved in the orthodontic world. “It has dramatically improved our conversion ratio, and the common objection “Oh I need to talk to Dad first” is now rarely heard”, explains Dr. Depew about his first-hand BeamYourScreen experience. “Many of our patients come from quite far away or have a parent who lives out of state, so it also saves them travel time and cost.”

Getting started with Beam2Present is quick and easy – a matter of learning in seconds and mastering in minutes. Doctors only need to install a small piece of software on their computer to be able to host a session. Upon starting a session, the doctor obtains a 9-digit session ID number and has the parent enter this ID on their own computer in order to join the session. Without any downloads or firewall changes required, the parent can then join the live presentation either from the Beam2Present homepage or right from the doctor’s website. An included feature makes it possible for the doctor to record the presentation so the parents may later relive the consultation. Once the presentation and consultation is complete, the doctor may end the meeting and subsequently the transmission of their computer screen. As there is no download required on the parent’s side to join a session, they leave the consultation with no unnecessary software on their computer, only a greater understanding of their child’s orthodontic situation.
The session transmission is 256 Bit end-to-end encrypted, ensuring the privacy of the patient and their personal data. The doctor’s PC content is only visible when a session is running and a guest has joined the session with a unique 9 digit session ID.

Since employing Beam2Present for parent consultations, Dr. Depew hasn’t even considered looking back. “BeamYourScreen has been a fantastic addition to our practice. I am very pleased with the service and would highly recommend it to anyone”, states Dr. Depew.

Visit the Beam2Present Orthodontic homepage (http://ortho.Beam2Present.com) to take advantage of the special 14 Day Free Trial offer. (There are no strings attached and no credit card required.)

Contact Person:
Stephen Karrer
Sales

by Prof. P.K.Keshap

My name is Prof. Keshap. I am an Associate Professor to MBA/PGPM.I am the trainer, mentor and motivator of Mrs. India and over 1000 students settled in different countries.

I respect law as without law the life in the society is nothing but a wild living where the rule of the “might is right” applies. But law wants us to behave like human beings and not like animals. Human beings respect human beings, protect earth, environment and everything mother NATURE has given.

How the law operates. Supposing we - say Jack and Jill (from our old childhood poems)- are two people living in an area where there is no civilization, no development, no community. Obviously, no rules, no law too. We two start living there. We do what we like. Eat, drink, sing, cry, quarrel and make merry. But after some time, we get fed up from this unbridled freedom of action. We both sit together and make some rules. I (Jack) request Jill, “please don’t sing while I am sleeping.” Jill stubbornly says, “why”. I convince him that this creates nuisance for me. I assure him saying, “Jill I will not make noise when you sleep. You will enjoy the sleep well and after the sleep you will feel mentally and physically recharged.” Jill agrees. This is the first law of our life. As civilizations developed, population increased and laws also became complicated for the purpose of real life enjoyment. Family rules, community rules, social rules, local laws, state laws, national laws and international law came into existence to govern our lives and make our living better. Law has two ingredients: One is the spirit of law known to the makers of law and interpreters of law and another is the spirit of law known to the operating mechanism of law. So, law is a set of rules, governing individuals and their lives, states and countries equally. All these laws prevail in the society so that an individual may live peacefully and peaceably so that he and his neighbor may enjoy full living.

Now you know law is the mechanism that provides safe and sound environment so that good ethical marketing and economic forces may flourish and individuals may develop to the fullest extent of their intellectual potential. There is only one superiority in the world and that is the “superiority of the intellect”. Not only this law also protects humanity at large and Nature in its entirety for all the generations to come.

Good ethical marketing and economics is largely responsible for the welfare and development of human beings and protection of Earth, environment and everything relating to mother NATURE. I hope the concept of law is clear and you agree.

For a human being, it is very important to express his feelings, emotions and sentiments for fullest development of mind. Suppression of free and frank feelings, emotions and sentiments by the human beings as is prevalent in closed societies causes very dangerous mental blocks. Human beings wreathe under this mental suppression.

Google the search engine is bringing the human beings of different cultures of the world closer mentally. Thereby, reducing the mental sickness among the human beings. Is there any other mechanism that can do this Herculean Task?

In April of 2007 “Get Google Ads Free” was launched, and the effect was nothing less than equal to “the shot heard around the world!”

Within just weeks people everywhere were talking about it and other top-notch online Marketers were scurrying to sell it as an affiliate for the company.

But here’s a little insight that 99.9% of everyone the world over doesn’t know.

The product’s greatest endorser is none other than Google itself!

That’s right. As shocking as it may seem, Google has no problem with the course that reveals how anyone can get ads on their search engine for free!

Now, at this I know you must be curious as to how such a thing is possible, as Google makes its money from the sale of both AdWords (PPCs) and AdSense (where webmasters allow Google to show their ads on their pages).

One might think that any information that revealed how an advertiser could get their AdWords pay-per-clicks FREE would be damaging to Google, and therefore Google would not want anyone finding out about it, right?

WRONG! It seems that the secret system developed by the retired native NewYork doctor contains an interesting “twist” that while allowing advertisers to eliminate their AdWords costs, it does not reduce a single dollar in AdWords revenue for Google.

In fact, just the opposite!

I cannot give anyone away the secret here because that’s why it’s for sale in the first place.

But I can tell you that with the application of what’s inside “Get Google Ads Free”that: -Google loses No money -Google actually can make even more MONEY! -Advertisers gain an instant almost unfair advantage over anyone not knowing what’s inside “Get Google Ads Free!” -Advertisers can now afford to outbid their competition! -Advertisers are not at risk any longer as their advertising budgets no longer matter!

Wow! And this is just the beginning! Now , Where’s the definitive PROOF that Google endorses the amazing system shown in “Get Google Ads Free?”

I asked this question to company spokesman and Vice President of Sales & Marketing, Mr. Todd Coutrin, to which he responded

” We started our launch like we always do with any product online, using Google Adwords to offer our Product.

” We used keywords that contained the word ‘free’ so we anticipated the usual HOLD these keywords usually cause any campaign using them to experience.

” But when our campaign was paused by Google for a tad more time than what what we regularly anticipated, then we got concerned.

” I actually placed a call directly to Google and spoke at length with customer services rep who said she’d check into what was happening.

“She returned my call 16 hours later and informed me that due to the specific nature of the Product in question (i.e., the ebook “Get Google Ads Free!”) their team at Google secured the product, read it all the way trough, and then realizing it would NOT hurt their revenue but actually increase it, they immediately un-paused and resumed our ads.”

Amazing! They actually got what amounts to a Signed Certificate of APPROVAL from Google itself.

Therefore, anyone who questions the truth or legality concerning “Get Google Ads Free!” need not fret at all.

Yet, the usual “naysayers” seemed to ignore the obvious fact that if Google had a problem with “Get Google Ads Free!” then we all will not be seeing all the PPC ads at Google each time we type the keywords and phrases:

- free ads - free advertising - “Get Google Ads Free” - Free PPC - Free AdWords

And so forth!

Yet, there are many very stubborn, even foolish, among us……… ? The ” Crybaby Syndrome<

To be fair, I must also inform you of those who seem to be out to get the company for sharing their amazing secret with the world.

I heard, in what seems nothing more than a ploy to get attention, an online firm operated by two “wanna-be” law students have a Blog that talks the usual trash about the Product.

The Blog’s owner, they say Mr. Rob Scott, talks a big game claiming the secret system to be nothing short of a scam! He even recklessly throws around the potentially libelous phrase “.con” (Oops, I meant.com )” as an attempt at childish humor in order to bash the firm’s name.

What’s shocking is that this individual is actually a student of law (at least that’s what he claims) so one would think that he should perhaps check out the facts before proceeding further with such careless remarks.

After all, he admits severally that he “never even ordered the ebook” . So how could he be truly know one way or the other if it was a valid system- not to mention it is assumed he’s at least reasonably intelligent since (according to him) he got into law school, that he would be able to see for himself the firm’s Affiliates’ ads all over Google, and therefore, reason that Google itself is perhaps the firm’s chief supporter.

But stubbornness abounds, I suppose.

Ironically, the said Mr. Rob says that the only reason he attacks the firm is because “it’s a no brainer that this must be a scam,” and he got “tired of seeing all those Adsense ads on his page that people clicking on” (which by the way only stood to make him lots of MONEY)— yet he accepts donations on his site as a poor, struggling law student in need of paying rather than legitimately earn an income from AdSense with an APPROVED Product.

Sadly, the said Rob actually censors most of his Blog so that others who wish to post POSITIVES concerning “Get Google Ads Free! Can’t even do so. (But what would you expect from a “wanna-be” lawyer?)

He even posts what appears to be an actual response by the firm’s lawyer, but which is perhaps nothing more than his own posts disguised and designed to make him look better (as anyone can see that the dialogue appears “manufactured” instead of genuine).

What some people will do to project themselves as “Saviour to the rest of us and “The People’s Advocate.” How ridiculous indeed!.

Despite the “crybaby” from across the pond, Rob has failed miserably to put even a dent in the firm’s sales!

Plus, traffic is on the rise shooting from an average of 14000 visitors daily to now well above 20,000 visitors daily ( an increase) of 42% in daily traffic alone!–Keep up the good work, Rob!!!)

Anyway, don’t be discouraged in your decision to build your online business by eliminating your Google AdWords costs, as the course “Get Google Ads Free!” not only reveals precisely how you can do this, but it goes 10 steps further by giving you all kinds of other amazing strategies I can’t even begin to allude to here.

Plus, the e-course comes with countless resources that go far beyond the usual variety of instantly-clickable extra values!

Lastly never forget that even though quite elderly now, Dr. Jon Cohen has even set new records finishing by now having:

- Grossed over $400 million in revenues!! - And SAVED over $100 million in Google advertising costs - Attained a personal wealth of above $ 80 million (source internet)

………all due to his own system!

NOTE: Rob is broke and demands donations! (Ha!)

Talk about putting your money where your mouth is!!

So if you’d like to get in on all the action, then go grab this amazing “BREAKTHROUGH” for yourself only at:

http://best2deals.freegoogle.hop.clickbank.net

As one very famous Internet Market said it best

“This is a weapon that should be in every internet and Affiliate Marketer’s arsenal and library!”

Get it directly from the good doctor himself!

About the Author

I am an Associate Professor to MBA/PGPM. I am the trainer, mentor, motivator of Mrs. India and over 1000 students who have settled in India and abroad. I was the administrator of Senior Secondary School am the Meditation Master. I was the local-signatory of Maharishi Institute of Creative Intelligence founded by world famous Maharishi Mahesh Yogi.

This Customer Satisfaction white paper is organized into the following sections:

(1) Definition of customer satisfaction and customer loyalty
(2) Why is customer satisfaction and loyalty important?
(3) How do you measure customer satisfaction and customer loyalty?
(4) What are the key success factors for a customer satisfaction program.
(5) Proactive customer satisfaction programs that drive customer satisfaction and customer loyalty.
(6) Customer listening channels.

a. Periodic customer satisfaction surveys.
b. Transactional customer satisfaction surveys.

Definition of Customer Satisfaction and Customer Loyalty

The first step in establishing a customer satisfaction program is having a well constructed definition for Customer Satisfaction and Customer Loyalty. A suggested definition of Customer Satisfaction and Customer Loyalty are presented below:

• Customer Satisfaction is the result of a process.
• Customer Satisfaction is a measurement or indicator of the degree to which customers or users of an organization’s products or services are pleased with those products or services.
• Customer Satisfaction is a comparison of expectations versus perception of experience.
• Customer Loyalty relates to a relationship between a company and a customer.
• Customer Loyalty includes behaviors (a.k.a. Customer Retention) where customers make repeat purchases of their current brand, rather than choosing a competitor brand instead.
• Customer Loyalty includes attitudes where a customer’s judgments and feelings about a product, service, relationship, brand, or company are associated with repeat purchases.

It is important to note that Customer Satisfaction and Customer Loyalty are related but one does not always drive the other. For example a Customer may not be satisfied, but is loyal. These customers are called “Captives”. It is also possible for a customer to be extremely satisfied, but not loyal. This situation occurs in highly commoditized markets where there is little to no product differentiation.
Why is customer satisfaction and customer loyalty important?

According to the Balanced Scorecard Institute, “Recent management philosophy has shown an increasing realization of the importance of customer focus and customer satisfaction in any business. These are leading indicators: if customers are not satisfied, they will eventually find other suppliers that will meet their needs. Poor performance from the this [customer satisfaction] perspective is thus a leading indicator of future decline, even though the current financial picture may look good”

How do you measure customer satisfaction and customer loyalty?

The best way to measure customer satisfaction is by receiving direct and unfiltered feedback from customers. Direct customer feedback includes:

• Customer Satisfaction and customer loyalty score (customer provides a score from 0 to 10)
• “Would you recommend company xyz to a friend or colleague? There is a growing body of research that suggests this one question is the most important single question to measure customer satisfaction and customer loyalty.
• Customer planned and actual spending behavior.

Based on direct customer feedback, there are industry standard scores that can be calculated including the Net Promoter Score that measures customer satisfaction and customer loyalty by looking at the percentage of the most satisfied (called promoters) and the least satisfied (called detractors). A customer satisfaction and customer loyalty topology. The topology segments customers into four customer satisfaction and customer loyalty classes:

• Champions
• Moral supporters
• Captives
• Rebels

Leading indicators for customer satisfaction and customer loyalty can be obtained by looking at key internal organization metrics. For example, Daily Sales Outstanding (DSO) is a leading indicator based on the premise that satisfied customers pay their bills on time. If customer satisfaction decreases, there is usually a corresponding increase in DSO.

What are the key success factors for a customer satisfaction and customer loyalty program?

According to the the Harvard Business Review, there are nine key success factors for a customer satisfaction and customer loyalty program.

1. Customer satisfaction and customer loyalty programs must focus on the big picture that includes customer satisfaction and customer loyalty.
2. Customer satisfaction and customer loyalty programs must maintain a customer satisfaction and customer loyalty dashboard.
3. Customer satisfaction and customer loyalty programs must link performane objectives and employee incentives to customer satisfaction and customer loyalty measurements.
4. Customer satisfaction and customer loyalty programs require a compnay to have a customer focused culture.
5. Customer satisfaction and customer loyalty programs must have executive support and participation to be successful.
6. Customer satisfaction and customer loyalty programs must define and use relevant customer segments.
7. Customer satisfaction and customer loyalty programs require continous training of employees.
8. Customer satisfaction and loyalty programs requrie a set of customer listening tools including a customer survey.
9. Customer satisfaction and customer loyalty programs must not only measure customer satisfaction and customer loyalty, but must also implement continous improvement initiatives.

Proactive customer satisfaction programs that drive customer satisfaction and customer loyalty.

The proactive customer satisfaction and customer loyalty programs require some up front investment in avoiding customer satisfaction and customer loyalty issues.

Proactive customer satisfaction and customer loyalty programs recognize the best way to deliver customer satisfaction and customer loyalty is by building and delivering high quality products.

Proactive customer satisaction and customer loyalty programs recognize the next best way to deliver customer satisfaction and customer loyalty is to set proper expectations during the sales process.

Proactive customer satisfaction and customer loyalty programs recognize the next best way to deliver customer satisfaction and customer loyalty is to execute a well-defined customer welcome process.

Proactive customer satisfaction and customer loyalty programs recognize the next best way to deliver customer satisfaction and customer loyalty is to deliver professional services.

Proactive customer satisfaction and customer loyalty programs recognize the next best way to deliver customer satisfaction and customer loyalty is to allow customers to solve their own issues using customer self service.

Proactive customer satisfaction and customer loyalty programs recognize the next best way to deliver customer satisfaction and customer loyalty is to provide excellent service from a call center / help desk.

Proactive customer satisfaction and customer loyalty programs recognize the next best way to deliver customner satisfaction satisfaction and customer loyalty is to be reactive and requrie management to get involved.

Customer listening channels.

There are many customer listening channels to obtain direct customer feedback. The most important and most accurate customer listening channel includes periodic and transactional customer surveys that measrue customer satisfaction and customer loyalty.

A periodic customer survey measures customer satisfaction and customer loyalty at specific periods of time (typically every 6 months to 1 year). Customer satisfaction and customer loyalty are measured using the following dimensions: business, technical, relationship. The most important question in direct customer feedback is “would you recommend company xyz to a friend or collegue?”.

A transactional customer survey mostly measures customer satisfaction after completing a specific transaction with company XYZ.

There are many mistakes that can be made in measuring customer satisfaction and customerm loyalty.

According to the Harvard Business Review, the top reasons why companies don’t understand their customers.

• Customer satisfaction and customer loyalty surveys contain too many questions.
• The wrong customers respond to a customer satisfaction and customer loyalty survey.
• The right employees never hear the problems reported on customer satisfaction and customer loyalty surveys.
• Many customer satisfaction and customer loyalty surveys are sales calls in disguise.
• Plain vanilla customer statisfaction and customer loyalty surveys don’t fit a company’s needs and requirements.
• Customer satisfaction and customer loyalty surveys actually dissatisfy customers.

About the Author
More details at Customer Satisfaction Solutions.

Submitted by PeterSam

Employee has huge benefits when it comes to workers compensation insurance. Depending upon the exact situations of the accident or any fatal injury, employee may be qualified for one or more benefits as follows:

Medical Benefits: Any medical dealing required treating or relieving the effects of a job-associated damage or illness will certainly be paid by the either employer or by the insurance policy company offering coverage. This comprises doctor services, hospitalization, physical reinstatement, oral care, prescriptions, scan, laboratory services, and approximately all other essential and sensible care prepared by the dealing doctor(s).

Temporary Disability Benefits (TD): TD is paid only if a doctor concludes that a wounded employee is not able to work because of a job-associated poor health or an injury. Temporary disability benefits are not actually paid on the initial 3 days of work missed unless the worker is on off for more than 14 days or he is hospitalized. Compensation is usually made in every two weeks, for providing the employee is really eligible for the insurance. TD benefits would be stopped when the employee returns to work or the treating physician releases the employee for work or verifies that the injury has reached a point of maximum improvement.

Permanent Disability (PD): PD is paid if any hurt or infirmity consequence in a permanent disability, which lessens the offended workers capability to contend in the open employment market. The amount received would depend on the range of the disability. Other things that are measured when insurance company works out PD comprise the date of injury, the age when wounded, and as well his/her occupation. PD reimbursements are actually paid in each two weeks until the advantage is totally paid to the employee or when the worker resolves the case and gets a huge amount.

Vocational Rehabilitation (VR): VR is paid when it is improbable a worker is capable to go back to his normal job just before to the hurt and the manager does not provide other employment. Vocational Rehabilitation Maintenance Allowance benefits (VRMA) are commonly paid among the employee is in fact taking part in vocational rehabilitation. VRMA is also usually paid in each two weeks for as long as the worker is eligible.

About the Author
Peter is a Copywriter of
hr outsourcing services
He written many articles in various topics.For more information visit:
hr california
contact him at soptimumoutsourcing1@gmail.com