dental articles from 2 Dental.com

by Sandra Martini

It seems everywhere I turn I’m hearing about:

1. the recession
2. why we *should discount* our services to get more business or
3. why we should have a sale as a result of *the* summertime lull in business

and yet I’m busier than ever and have just brought on two new team members and several of my clients are reporting record months.

Why the difference?

The answer is as complex as it is simple. There are several things those who are growing are doing:

* Rather than gripe about the economy or gas prices, we’re consistently taking action (some small and some big) to grow and build our business.
* We’re willing to try new things “an offline direct mail campaign, a new program, a webinar series, etc.” and measure the results (just as important as the doing). Think of FOX TV’s slogan, rather than “think outside the box”, it”s “there is no box”.
* We invest in coaching and programs which support and challenge us.
* We recognize that having an assistant is a necessity, not a luxury - even if it’s for only 3 hours a month.

Notice a trend? Everything listed above can be traced back to a success mindset and constant action.

Always remember, knowledge without implementation is a waste; knowledge combined with implementation is a recipe for success.

Your Coaching Challenge

Every time you start to think something negative or limiting about your business, stop yourself and remember that, while you can’t change the past, you most definitely can affect the future.

Then immediately take ONE action to move your business forward: send an email to a potential client, sign up for an ezine service, sign up for a teleseminar, contact someone you’d like to coach with. You get the idea.

Take just one action for each limiting thought and you’ll be thriving rather than surviving in no time!

About the Author

For the past 5 years, Sandra Martini has been showing self-employed business owners how to get more clients consistently by implementing processes and systems to put their marketing on autopilot. Visit Sandra at http://www.SandraMartini.com for details, compelling client testimonials and her free audio series 5 Simple and Easy Steps to Put Your Marketing on Autopilot

by Andrew Rondeau

Probably the hardest part of setting goals is the first step of actually deciding to take action! The main hurdle that most people face is the incorrect assumption that goals are only for business or sales-minded people. The reality is everyone subconsciously sets goals throughout their day. There are always occasions where something has to be done at a particular time or place. Simple examples could be getting up at a certain time in order to be at work, or to meet with a friend for a leisure activity.

After years of sales meetings, one small statement made me realise that this process is as natural as breathing. The beauty of having goals is the uniqueness of each one to the person setting the goal. They are very specific to them and their circumstances whether in the area of business, financial, personal or spiritual.

The most important part initially, is to write them down. Having the goals written down gives incredible power and focus to your efforts.

Aim for something that will stretch you whilst remaining achievable. If the goal is achieved too easily it is not high enough to make any significant change in your life and needs to be adjusted. On the other hand, if you consistently miss the goal, re-evaluate and consider setting it a little lower as you will probably get discouraged and give up. The aim is to keep growing, and moving into a more satisfactory position for your circumstances.

The goal should be as specific as possible with a benefit of attaining it. Another good idea is to also have the result of not reaching the goal. This will strengthen your resolve to take the necessary action.

As you obtain the levels that you have set for yourself always include a small reward at each point. This will only need to be a small treat in the beginning, such as a meal out or a weekend vacation.

Remember that these changes will not take place overnight and there will be a period of time when nothing seems to be happening. This is why the goals need to be detailed and as specific as possible with a consequence and a benefit.

Allow some time on a daily basis to educate yourself on how to make the necessary adjustments in your life. This could include listening to a cd or reading a book on motivation etc. There is an enormous amount of resources available to anyone looking for help in this area.

A simple method to start with could be one goal in the main areas of life to be achieved in one month, six months, one year and five years. Break that down further into a daily, weekly and monthly plan.

The main areas could include: Career, Finance, Personal Growth, Health, Family, Relationships, Social Life, Home.

To summarise. Have goals across your main areas of life. Write them down, be specific, allow time. Review and adjust on a regular basis. Stay focussed and disciplined to achieve all you desire.

About the Author

Andrew Rondeau transformed himself from a $4 an-hour petrol-pump attendant to a highly successful Senior Manager earning $500k every year. Discover 7 Amazing and Powerful Secrets That Will Double Your Productivity And Reduce Your Working Week At The Same Time by receiving Andrew’s free e-Course and report: http://www.greatmanagement.org/

by Tim Millett

Philip Wexler said “If the goal of every business is to make money, then the function of every business - and of every person in every business - is the acquisition and maintenance of customers”. Therefore we can conclude that every company is successful in business depending on how well it serves its customers, and as such those customers should always be at the forefront of everything the business does. Unfortunately it can sometimes be the case that everyone assumes it’s everyone else’s responsibility to attend to the needs of the customer. The managers assume it’s the job of the front line employees, and the employees assume it’s the job of the managers who come up with the policies and ways of working in the first place.

In truth everyone is responsible for how well a business meets its customers’ needs, and a team effort is liable to boost the fortunes of a business even more successfully, since people tend to flock to those businesses which clearly pay attention to what they need and provide it to them as well.

The success or failure of a business depends on how well it rises to the challenge of meeting its customers’ needs, and to that end it should be understood that the process is a two way one. Your own view of how your business can serve its customers may be very different from the views and opinions your customers have, which is why you should take every opportunity to engage with your customers and ask their opinions of how you are performing - even if you don’t like some of the answers!

Part of the role of an effective leader is also to engage with everyone in the company, to spread the idea that you should all be looking for new ways to serve the customers even better than you do at present. It doesn’t matter if you are the best company in your field; if you don’t make the effort to stay on top of the pile you can bet that someone else will figure out how to serve those customers even better and you will be knocked off the top spot quicker than you might think possible.

Meeting those needs can be done in a variety of ways, but every method you use should always begin with a deep understanding of who your customer is. Without this understanding all the improvements you make will be based purely on guesswork, meaning that while some of your efforts will succeed, others could fail and represent a huge amount of time wasted.

Take the time to get in touch with your customer base and ask them what services they would like to see in the future. Perhaps you could provide an incentive to encourage more replies.

It is clear that if you want to continually meet the needs of your customers you need to be pro-active in discovering what those needs are and deciding the best way to meet them. This is something every employee can be involved in, from taking part in a simple ideas process to helping to implement a new way of working that could make a big difference to customer satisfaction.

There is always much to be learned in any business, and customer satisfaction is a big part of its continued success. Put simply, the business that creates the best “buying environment” for their customers, based on the satisfaction of their needs and wants, will win the most customers and turn them into repeat clients.

About the Author

Timothy Millett, head trainer at i perform, has extensive expertise in performance training, sales training and customer service training. Tim has helped participants from organisations such as SWIFT and UBS achieve peak levels of personal performance. For more information please visit Management Training.

With a helping hand the online presentation tool, Beam2Present (http://www.Beam2Present.com) leads the orthodontic industry into the new age of high tech, thanks to the product’s screen sharing and web collaboration capabilities. In the unfortunate scenario where a parent is unable to attend their child’s important orthodontic consultation face-to-face, doctors can communicate valuable information with that parent by broadcasting their computer screen live over the Internet.

Mannheim, GERMANY April 25, 2008 – BeamYourScreen (http://www.BeamYourScreen.com), the provider of numerous web-conferencing tools, has developed an innovative new product that enables parents to take part in orthodontic visits even while at home or at the workplace. With screen sharing technology, Beam2Present (http://www.Beam2Present.com) allows doctors to present any content on their computer live over the Internet while discussing the situation with the absent parent over the phone.

For parents, the decision that their child will need orthodontics is not something made spontaneously without first hearing the doctor’s expert advice and recommendations for resolving the situation. Understandably, the consultation is an event that both parents want to be present for, but in the majority of cases such a scenario is unrealistic due to work demands. Parents are not likely to move forward with treatment unless both are assured of the necessity, and who better to articulate that than the doctor or Treatment Coordinator in a real-time consultation.

“BeamYourScreen has helped us communicate with parents who are unable to attend an exam,” explains Dr. Doug Depew, of Depew Orthodontics (http://www.depewsmiles.com) when asked about the new technology. “While viewing images and videos that we control from our computer, we are able to talk to the absent parents and show them our treatment recommendations in real time, even when their child is sitting in the office.”

When unable to attend the consultation, parents can now in fact view anything the doctor wishes to show such as the patient’s digital images, digital x-rays, patient educational software (including videos) and even 3-D digital study models, all while listening to the doctor over the phone and participating in a real-time consultation. Parents simply open a standard Internet browser and enter a unique session ID number, enabling them to instantly view the doctor’s desktop content in real-time and true color quality. It is equivalent to a website with a real time picture of the doctor’s desktop content.

It’s easy to understand how the Beam2Present technology has been bringing benefits to those involved in the orthodontic world. “It has dramatically improved our conversion ratio, and the common objection “Oh I need to talk to Dad first” is now rarely heard”, explains Dr. Depew about his first-hand BeamYourScreen experience. “Many of our patients come from quite far away or have a parent who lives out of state, so it also saves them travel time and cost.”

Getting started with Beam2Present is quick and easy – a matter of learning in seconds and mastering in minutes. Doctors only need to install a small piece of software on their computer to be able to host a session. Upon starting a session, the doctor obtains a 9-digit session ID number and has the parent enter this ID on their own computer in order to join the session. Without any downloads or firewall changes required, the parent can then join the live presentation either from the Beam2Present homepage or right from the doctor’s website. An included feature makes it possible for the doctor to record the presentation so the parents may later relive the consultation. Once the presentation and consultation is complete, the doctor may end the meeting and subsequently the transmission of their computer screen. As there is no download required on the parent’s side to join a session, they leave the consultation with no unnecessary software on their computer, only a greater understanding of their child’s orthodontic situation.
The session transmission is 256 Bit end-to-end encrypted, ensuring the privacy of the patient and their personal data. The doctor’s PC content is only visible when a session is running and a guest has joined the session with a unique 9 digit session ID.

Since employing Beam2Present for parent consultations, Dr. Depew hasn’t even considered looking back. “BeamYourScreen has been a fantastic addition to our practice. I am very pleased with the service and would highly recommend it to anyone”, states Dr. Depew.

Visit the Beam2Present Orthodontic homepage (http://ortho.Beam2Present.com) to take advantage of the special 14 Day Free Trial offer. (There are no strings attached and no credit card required.)

Contact Person:
Stephen Karrer
Sales

by Prof. P.K.Keshap

My name is Prof. Keshap. I am an Associate Professor to MBA/PGPM.I am the trainer, mentor and motivator of Mrs. India and over 1000 students settled in different countries.

I respect law as without law the life in the society is nothing but a wild living where the rule of the “might is right” applies. But law wants us to behave like human beings and not like animals. Human beings respect human beings, protect earth, environment and everything mother NATURE has given.

How the law operates. Supposing we - say Jack and Jill (from our old childhood poems)- are two people living in an area where there is no civilization, no development, no community. Obviously, no rules, no law too. We two start living there. We do what we like. Eat, drink, sing, cry, quarrel and make merry. But after some time, we get fed up from this unbridled freedom of action. We both sit together and make some rules. I (Jack) request Jill, “please don’t sing while I am sleeping.” Jill stubbornly says, “why”. I convince him that this creates nuisance for me. I assure him saying, “Jill I will not make noise when you sleep. You will enjoy the sleep well and after the sleep you will feel mentally and physically recharged.” Jill agrees. This is the first law of our life. As civilizations developed, population increased and laws also became complicated for the purpose of real life enjoyment. Family rules, community rules, social rules, local laws, state laws, national laws and international law came into existence to govern our lives and make our living better. Law has two ingredients: One is the spirit of law known to the makers of law and interpreters of law and another is the spirit of law known to the operating mechanism of law. So, law is a set of rules, governing individuals and their lives, states and countries equally. All these laws prevail in the society so that an individual may live peacefully and peaceably so that he and his neighbor may enjoy full living.

Now you know law is the mechanism that provides safe and sound environment so that good ethical marketing and economic forces may flourish and individuals may develop to the fullest extent of their intellectual potential. There is only one superiority in the world and that is the “superiority of the intellect”. Not only this law also protects humanity at large and Nature in its entirety for all the generations to come.

Good ethical marketing and economics is largely responsible for the welfare and development of human beings and protection of Earth, environment and everything relating to mother NATURE. I hope the concept of law is clear and you agree.

For a human being, it is very important to express his feelings, emotions and sentiments for fullest development of mind. Suppression of free and frank feelings, emotions and sentiments by the human beings as is prevalent in closed societies causes very dangerous mental blocks. Human beings wreathe under this mental suppression.

Google the search engine is bringing the human beings of different cultures of the world closer mentally. Thereby, reducing the mental sickness among the human beings. Is there any other mechanism that can do this Herculean Task?

In April of 2007 “Get Google Ads Free” was launched, and the effect was nothing less than equal to “the shot heard around the world!”

Within just weeks people everywhere were talking about it and other top-notch online Marketers were scurrying to sell it as an affiliate for the company.

But here’s a little insight that 99.9% of everyone the world over doesn’t know.

The product’s greatest endorser is none other than Google itself!

That’s right. As shocking as it may seem, Google has no problem with the course that reveals how anyone can get ads on their search engine for free!

Now, at this I know you must be curious as to how such a thing is possible, as Google makes its money from the sale of both AdWords (PPCs) and AdSense (where webmasters allow Google to show their ads on their pages).

One might think that any information that revealed how an advertiser could get their AdWords pay-per-clicks FREE would be damaging to Google, and therefore Google would not want anyone finding out about it, right?

WRONG! It seems that the secret system developed by the retired native NewYork doctor contains an interesting “twist” that while allowing advertisers to eliminate their AdWords costs, it does not reduce a single dollar in AdWords revenue for Google.

In fact, just the opposite!

I cannot give anyone away the secret here because that’s why it’s for sale in the first place.

But I can tell you that with the application of what’s inside “Get Google Ads Free”that: -Google loses No money -Google actually can make even more MONEY! -Advertisers gain an instant almost unfair advantage over anyone not knowing what’s inside “Get Google Ads Free!” -Advertisers can now afford to outbid their competition! -Advertisers are not at risk any longer as their advertising budgets no longer matter!

Wow! And this is just the beginning! Now , Where’s the definitive PROOF that Google endorses the amazing system shown in “Get Google Ads Free?”

I asked this question to company spokesman and Vice President of Sales & Marketing, Mr. Todd Coutrin, to which he responded

” We started our launch like we always do with any product online, using Google Adwords to offer our Product.

” We used keywords that contained the word ‘free’ so we anticipated the usual HOLD these keywords usually cause any campaign using them to experience.

” But when our campaign was paused by Google for a tad more time than what what we regularly anticipated, then we got concerned.

” I actually placed a call directly to Google and spoke at length with customer services rep who said she’d check into what was happening.

“She returned my call 16 hours later and informed me that due to the specific nature of the Product in question (i.e., the ebook “Get Google Ads Free!”) their team at Google secured the product, read it all the way trough, and then realizing it would NOT hurt their revenue but actually increase it, they immediately un-paused and resumed our ads.”

Amazing! They actually got what amounts to a Signed Certificate of APPROVAL from Google itself.

Therefore, anyone who questions the truth or legality concerning “Get Google Ads Free!” need not fret at all.

Yet, the usual “naysayers” seemed to ignore the obvious fact that if Google had a problem with “Get Google Ads Free!” then we all will not be seeing all the PPC ads at Google each time we type the keywords and phrases:

- free ads - free advertising - “Get Google Ads Free” - Free PPC - Free AdWords

And so forth!

Yet, there are many very stubborn, even foolish, among us……… ? The ” Crybaby Syndrome<

To be fair, I must also inform you of those who seem to be out to get the company for sharing their amazing secret with the world.

I heard, in what seems nothing more than a ploy to get attention, an online firm operated by two “wanna-be” law students have a Blog that talks the usual trash about the Product.

The Blog’s owner, they say Mr. Rob Scott, talks a big game claiming the secret system to be nothing short of a scam! He even recklessly throws around the potentially libelous phrase “.con” (Oops, I meant.com )” as an attempt at childish humor in order to bash the firm’s name.

What’s shocking is that this individual is actually a student of law (at least that’s what he claims) so one would think that he should perhaps check out the facts before proceeding further with such careless remarks.

After all, he admits severally that he “never even ordered the ebook” . So how could he be truly know one way or the other if it was a valid system- not to mention it is assumed he’s at least reasonably intelligent since (according to him) he got into law school, that he would be able to see for himself the firm’s Affiliates’ ads all over Google, and therefore, reason that Google itself is perhaps the firm’s chief supporter.

But stubbornness abounds, I suppose.

Ironically, the said Mr. Rob says that the only reason he attacks the firm is because “it’s a no brainer that this must be a scam,” and he got “tired of seeing all those Adsense ads on his page that people clicking on” (which by the way only stood to make him lots of MONEY)— yet he accepts donations on his site as a poor, struggling law student in need of paying rather than legitimately earn an income from AdSense with an APPROVED Product.

Sadly, the said Rob actually censors most of his Blog so that others who wish to post POSITIVES concerning “Get Google Ads Free! Can’t even do so. (But what would you expect from a “wanna-be” lawyer?)

He even posts what appears to be an actual response by the firm’s lawyer, but which is perhaps nothing more than his own posts disguised and designed to make him look better (as anyone can see that the dialogue appears “manufactured” instead of genuine).

What some people will do to project themselves as “Saviour to the rest of us and “The People’s Advocate.” How ridiculous indeed!.

Despite the “crybaby” from across the pond, Rob has failed miserably to put even a dent in the firm’s sales!

Plus, traffic is on the rise shooting from an average of 14000 visitors daily to now well above 20,000 visitors daily ( an increase) of 42% in daily traffic alone!–Keep up the good work, Rob!!!)

Anyway, don’t be discouraged in your decision to build your online business by eliminating your Google AdWords costs, as the course “Get Google Ads Free!” not only reveals precisely how you can do this, but it goes 10 steps further by giving you all kinds of other amazing strategies I can’t even begin to allude to here.

Plus, the e-course comes with countless resources that go far beyond the usual variety of instantly-clickable extra values!

Lastly never forget that even though quite elderly now, Dr. Jon Cohen has even set new records finishing by now having:

- Grossed over $400 million in revenues!! - And SAVED over $100 million in Google advertising costs - Attained a personal wealth of above $ 80 million (source internet)

………all due to his own system!

NOTE: Rob is broke and demands donations! (Ha!)

Talk about putting your money where your mouth is!!

So if you’d like to get in on all the action, then go grab this amazing “BREAKTHROUGH” for yourself only at:

http://best2deals.freegoogle.hop.clickbank.net

As one very famous Internet Market said it best

“This is a weapon that should be in every internet and Affiliate Marketer’s arsenal and library!”

Get it directly from the good doctor himself!

About the Author

I am an Associate Professor to MBA/PGPM. I am the trainer, mentor, motivator of Mrs. India and over 1000 students who have settled in India and abroad. I was the administrator of Senior Secondary School am the Meditation Master. I was the local-signatory of Maharishi Institute of Creative Intelligence founded by world famous Maharishi Mahesh Yogi.

This Customer Satisfaction white paper is organized into the following sections:

(1) Definition of customer satisfaction and customer loyalty
(2) Why is customer satisfaction and loyalty important?
(3) How do you measure customer satisfaction and customer loyalty?
(4) What are the key success factors for a customer satisfaction program.
(5) Proactive customer satisfaction programs that drive customer satisfaction and customer loyalty.
(6) Customer listening channels.

a. Periodic customer satisfaction surveys.
b. Transactional customer satisfaction surveys.

Definition of Customer Satisfaction and Customer Loyalty

The first step in establishing a customer satisfaction program is having a well constructed definition for Customer Satisfaction and Customer Loyalty. A suggested definition of Customer Satisfaction and Customer Loyalty are presented below:

• Customer Satisfaction is the result of a process.
• Customer Satisfaction is a measurement or indicator of the degree to which customers or users of an organization’s products or services are pleased with those products or services.
• Customer Satisfaction is a comparison of expectations versus perception of experience.
• Customer Loyalty relates to a relationship between a company and a customer.
• Customer Loyalty includes behaviors (a.k.a. Customer Retention) where customers make repeat purchases of their current brand, rather than choosing a competitor brand instead.
• Customer Loyalty includes attitudes where a customer’s judgments and feelings about a product, service, relationship, brand, or company are associated with repeat purchases.

It is important to note that Customer Satisfaction and Customer Loyalty are related but one does not always drive the other. For example a Customer may not be satisfied, but is loyal. These customers are called “Captives”. It is also possible for a customer to be extremely satisfied, but not loyal. This situation occurs in highly commoditized markets where there is little to no product differentiation.
Why is customer satisfaction and customer loyalty important?

According to the Balanced Scorecard Institute, “Recent management philosophy has shown an increasing realization of the importance of customer focus and customer satisfaction in any business. These are leading indicators: if customers are not satisfied, they will eventually find other suppliers that will meet their needs. Poor performance from the this [customer satisfaction] perspective is thus a leading indicator of future decline, even though the current financial picture may look good”

How do you measure customer satisfaction and customer loyalty?

The best way to measure customer satisfaction is by receiving direct and unfiltered feedback from customers. Direct customer feedback includes:

• Customer Satisfaction and customer loyalty score (customer provides a score from 0 to 10)
• “Would you recommend company xyz to a friend or colleague? There is a growing body of research that suggests this one question is the most important single question to measure customer satisfaction and customer loyalty.
• Customer planned and actual spending behavior.

Based on direct customer feedback, there are industry standard scores that can be calculated including the Net Promoter Score that measures customer satisfaction and customer loyalty by looking at the percentage of the most satisfied (called promoters) and the least satisfied (called detractors). A customer satisfaction and customer loyalty topology. The topology segments customers into four customer satisfaction and customer loyalty classes:

• Champions
• Moral supporters
• Captives
• Rebels

Leading indicators for customer satisfaction and customer loyalty can be obtained by looking at key internal organization metrics. For example, Daily Sales Outstanding (DSO) is a leading indicator based on the premise that satisfied customers pay their bills on time. If customer satisfaction decreases, there is usually a corresponding increase in DSO.

What are the key success factors for a customer satisfaction and customer loyalty program?

According to the the Harvard Business Review, there are nine key success factors for a customer satisfaction and customer loyalty program.

1. Customer satisfaction and customer loyalty programs must focus on the big picture that includes customer satisfaction and customer loyalty.
2. Customer satisfaction and customer loyalty programs must maintain a customer satisfaction and customer loyalty dashboard.
3. Customer satisfaction and customer loyalty programs must link performane objectives and employee incentives to customer satisfaction and customer loyalty measurements.
4. Customer satisfaction and customer loyalty programs require a compnay to have a customer focused culture.
5. Customer satisfaction and customer loyalty programs must have executive support and participation to be successful.
6. Customer satisfaction and customer loyalty programs must define and use relevant customer segments.
7. Customer satisfaction and customer loyalty programs require continous training of employees.
8. Customer satisfaction and loyalty programs requrie a set of customer listening tools including a customer survey.
9. Customer satisfaction and customer loyalty programs must not only measure customer satisfaction and customer loyalty, but must also implement continous improvement initiatives.

Proactive customer satisfaction programs that drive customer satisfaction and customer loyalty.

The proactive customer satisfaction and customer loyalty programs require some up front investment in avoiding customer satisfaction and customer loyalty issues.

Proactive customer satisfaction and customer loyalty programs recognize the best way to deliver customer satisfaction and customer loyalty is by building and delivering high quality products.

Proactive customer satisaction and customer loyalty programs recognize the next best way to deliver customer satisfaction and customer loyalty is to set proper expectations during the sales process.

Proactive customer satisfaction and customer loyalty programs recognize the next best way to deliver customer satisfaction and customer loyalty is to execute a well-defined customer welcome process.

Proactive customer satisfaction and customer loyalty programs recognize the next best way to deliver customer satisfaction and customer loyalty is to deliver professional services.

Proactive customer satisfaction and customer loyalty programs recognize the next best way to deliver customer satisfaction and customer loyalty is to allow customers to solve their own issues using customer self service.

Proactive customer satisfaction and customer loyalty programs recognize the next best way to deliver customer satisfaction and customer loyalty is to provide excellent service from a call center / help desk.

Proactive customer satisfaction and customer loyalty programs recognize the next best way to deliver customner satisfaction satisfaction and customer loyalty is to be reactive and requrie management to get involved.

Customer listening channels.

There are many customer listening channels to obtain direct customer feedback. The most important and most accurate customer listening channel includes periodic and transactional customer surveys that measrue customer satisfaction and customer loyalty.

A periodic customer survey measures customer satisfaction and customer loyalty at specific periods of time (typically every 6 months to 1 year). Customer satisfaction and customer loyalty are measured using the following dimensions: business, technical, relationship. The most important question in direct customer feedback is “would you recommend company xyz to a friend or collegue?”.

A transactional customer survey mostly measures customer satisfaction after completing a specific transaction with company XYZ.

There are many mistakes that can be made in measuring customer satisfaction and customerm loyalty.

According to the Harvard Business Review, the top reasons why companies don’t understand their customers.

• Customer satisfaction and customer loyalty surveys contain too many questions.
• The wrong customers respond to a customer satisfaction and customer loyalty survey.
• The right employees never hear the problems reported on customer satisfaction and customer loyalty surveys.
• Many customer satisfaction and customer loyalty surveys are sales calls in disguise.
• Plain vanilla customer statisfaction and customer loyalty surveys don’t fit a company’s needs and requirements.
• Customer satisfaction and customer loyalty surveys actually dissatisfy customers.

About the Author
More details at Customer Satisfaction Solutions.

Submitted by PeterSam

Employee has huge benefits when it comes to workers compensation insurance. Depending upon the exact situations of the accident or any fatal injury, employee may be qualified for one or more benefits as follows:

Medical Benefits: Any medical dealing required treating or relieving the effects of a job-associated damage or illness will certainly be paid by the either employer or by the insurance policy company offering coverage. This comprises doctor services, hospitalization, physical reinstatement, oral care, prescriptions, scan, laboratory services, and approximately all other essential and sensible care prepared by the dealing doctor(s).

Temporary Disability Benefits (TD): TD is paid only if a doctor concludes that a wounded employee is not able to work because of a job-associated poor health or an injury. Temporary disability benefits are not actually paid on the initial 3 days of work missed unless the worker is on off for more than 14 days or he is hospitalized. Compensation is usually made in every two weeks, for providing the employee is really eligible for the insurance. TD benefits would be stopped when the employee returns to work or the treating physician releases the employee for work or verifies that the injury has reached a point of maximum improvement.

Permanent Disability (PD): PD is paid if any hurt or infirmity consequence in a permanent disability, which lessens the offended workers capability to contend in the open employment market. The amount received would depend on the range of the disability. Other things that are measured when insurance company works out PD comprise the date of injury, the age when wounded, and as well his/her occupation. PD reimbursements are actually paid in each two weeks until the advantage is totally paid to the employee or when the worker resolves the case and gets a huge amount.

Vocational Rehabilitation (VR): VR is paid when it is improbable a worker is capable to go back to his normal job just before to the hurt and the manager does not provide other employment. Vocational Rehabilitation Maintenance Allowance benefits (VRMA) are commonly paid among the employee is in fact taking part in vocational rehabilitation. VRMA is also usually paid in each two weeks for as long as the worker is eligible.

About the Author
Peter is a Copywriter of
hr outsourcing services
He written many articles in various topics.For more information visit:
hr california
contact him at soptimumoutsourcing1@gmail.com

Author: cpalmatier

The business world is all about first impressions. If a customer likes what they see right away, they are likely to engage with your internet marketing efforts. That first impression is the essence of your brand message. It’s the promise of what a consumer will encounter when dealing with your company. Create a compelling message, and you will entice potential customers to dig deeper and explore what your company has to offer.

How to Develop a Strong Brand Message
Begin by identifying your target market. Your branding strategy will depend heavily on this factor. Obviously, you will choose different messages depending on whether you are marketing to wealthy, retired men or adolescent girls. Your brand message goes even deeper than that. Your brand message is, in essence, a promise to your audience. Your brand message is the entire experience a consumer has with your organization.

So how does this promise tie into brand development? The spending habits, interests, age, gender, education level, and many other factors will play into your branding plans. If a hefty portion of your potential customers read the New York Times, the promise of your brand will be an upscale, intellectual experience. If they are a more tech-savvy bunch, making your brand hip, fast, easy and one step ahead of everyone else will hit the mark there.

Once you know who you are trying to speak to, you have to figure out what you will say. Decide what makes your company unique. What distinguishes you from the other guys? What compels a customer to choose you instead of the competition? Developing those unique selling points (USPs) will help you put a face to your company. Choose those stand-out qualities and focus on them in the branding process.

Getting Your Brand Noticed
Your brand, the promise of your company experience, exists only in relation to your consumers. There are two primary ways to realize this relationship: the visual approach, and the verbal approach. The visual approach involves the “look,” a strong visual identity that will be recognized no matter what the context. This includes logos, colors, layouts, images, any graphic representation of your brand and its message. Remember: what the eyes see, the brain remembers. Whether it be an identifiable font or a memorable graphic, the visual side of branding has become increasingly important in our media-saturated culture.

The verbal aspect of branding is directly connected to the visual. It also needs to stand on its own; especially in the context of article marketing, where the visual aspect is largely absent. The verbal message of your brand becomes even more importance when separated from the visual.

Establishing a strong voice and style for your company is critical. Everything you write — whether articles, press releases, site content, emails to your affiliates — is written in the same voice and style. Once you’ve established a strong verbal identity, consumers will begin to intrinsically know that they are reading something from your company.

The verbal brand often includes trademark phrases, a standard lexicon for job titles and departments, and an overall tone in everything your company puts into words.

A tagline is another effective way to solidify your brand message. Think of Taco Bell’s recent tagline, “Think outside the bun.” A strong tagline presents a vivid summary of the USP of the company. Something clever or catchy will stick in the memories of customers the same way an attractive logo will.

Marketing With Confidence
A devotion to the promise of your brand displays a devotion to your customers. It also shows that you have confidence in your product. Consumers will perceive that confidence and subconsciously internalize a feeling of trust for your brand. That positive gut-reaction is the sign of a successful brand. A creative, confident brand is generally the face of a creative and confident company, and that is something any customer will appreciate!

About the Author
Carol Palmatier is the brand manager at Article Marketer, a highly popular article distribution service. Take advantage of the power of article marketing to build your brand identity. http://www.articlemarketer.com

Author: ian

How many times do we have to make a stab in the dark, when we have to make a decision when we don’t - and can’t - know all the facts? ”

Practical application of a well-known statistical theory - the ‘minimax regret theory’ - could help here. Basically, what this theory says is that you assume that whatever decision you make will be the wrong one. You then try to minimise the ‘regret’ that you will have for making the wrong decision.

Here’s a very simple example. You do not know if it is going to rain today, but you need to decide whether or not to take your umbrella with you. If you don’t, and it rains, you will get wet. If you do, and it doesn’t rain, you will have had the inconvenience of carrying the umbrella round all day. So, given that you will make the wrong decision, which will you regret the most? (Don’t ask me to decide for you!)

In our business lives, too, we are faced with many similar uncertain conditions. For example, do we spend a certain some of money on a new machine - or on extra marketing? Which would bring in more profit? We don’t know. If we spend it on the marketing would we regret not having the competitive edge that the new machine would bring us. Or, if we had the new machine, could we sell its output without the extra marketing?

Suppose we had decided that the competitive edge of the new machine was not very important, and that the extra marketing was - and suppose we were wrong; the marketing was not successful and our competitors stole a march on us with their new machine. How much would we regret that in comparison with…

…when we bought the new machine, and our competitors (with their old machines) gained market share because they had spent more money on advertising and promotion?

Minimax regret does not give instant solutions to this type of decision making, because often we cannot quantify the possible outcomes. But it does give us another rational way of making decisions.

If you’re not into number-crunching, then you can stop reading here. But if you would like a numerical example of minimax regret theory, then read on…

Here’s another business situation, this time with some numerical assumptions. You are going to do a direct mail shot. You don’t know what the response rate will be - 5%? 2%? 1%? Should you mail out 10,000, 1,000 - or 100. You know that you will only have the chance to do one mailshot, because after that, your competitors will move in and take over your idea. I won’t bore you with all the calculations here, (you can check my arithmetic if you like) but assume that it costs $3.00 for each mailshot, and your income per sale (before the mailing costs) is $100.00 (for dollars, read your own currency!)

On these assumptions, if you mail out 10,000, and you only get a 1% response, your loss will be $20,000 - compared with a loss of only $200 if you had mailed out just 100. So your maximum regret for this action - the big mailout - is $19,800.

Similarly, if the response had been 5%, and you’d opted for the 100-mailshot, your income would only have been $200, as compared with $20,000 if you’d mailed all 10,000. Again, a ‘regret’ of $19,800

But if you’d mailed out 1,000, with a 5% response, your income would have been $2,000, as compared with the $20,000 from the 10,000 mailshot - a ‘regret’ of $18,000 - lower than the $19,800 ‘regrets’ of the other two actions. (’Regrets’ for the 2% and 1% outcomes are much smaller). So this is the course of action you would go for, because it minimizes the maximum regret.

Intuitively, if you had assumed the worst, you would have gone for the smallest mailout. But ‘minimax regret’ shows that this would have been the wrong course of action. Often, when you are able to make some sort of numerical estimate of the possible outcomes, a spreadsheet model can speed up the number crunching considerably. An even better management tool is ‘hindsight’, better known as ‘being wise after the event’!

About the Author
Ian Traynor has been building and running websites since 1996. His “Marketing Magic” website provides tons of free advice and help on all aspects of online and offline selling and marketing. Sign Up on “Marketing Update” newsletter - and get access to his subscribers’ free Download Library. Ian is also the Principal of the Newbies School of Internet Marketing.

Implement a great idea with the right know-how to get your practice where you want to go.

Face it your practice can’t go according to plan if you have no plan.

What do you want to achieve this year? More new patients per week? Higher average dollar-amount of treatment plans? Better patient-satisfaction ratings? No matter what it is you are shooting for, goal setting is one of the most important things that you will do. I’ve got a few tips to help you get there.

1. Keep it Challenging but Realistic.
Any goal that you set for your practice should be challenging but don’t over do it. For example, if you had an average treatment plan of $700 last year, you wouldn’t want to set your goal for this year at $3000 per treatment plan. Unless you make drastic changes in how your practice runs or what you are selling, that goal is just not realistic. You know best what you may be able to achieve, so be honest with yourself and set your goals accordingly.

2. Write All Your Goals Down.

You may say to yourself on January 1, “I want to get 20 more new patients per week this year.” A few months later you will be saying “Did I say I wanted 20 or 30?” Or more realistically, you have forgotten that you even made that goal. If you have all of your goals written down you will be able to not only go back and check them, you will also be able to go down the list every few months and check to see how many of them you have completed.

3. Assess Your Current Situation.

To set goals you have to know where you are at right now. In 2003 I wanted to assess our customer service rating so we sent out a survey to all of our customers on which they could rate us in each department of our operation. That helped us establish our base. Now we send the survey to every customer after every order. This way we can keep track of how we are doing and if there is ever a hiccup we can fix it quickly. Don’t assume anything. Always assess the current situation before setting a new goal. Plus it gives you a point of comparison and will help you determine where you want to go.

It’s Only Going to Hurt A Little…

Now, in financial goal setting for your practice, one invariably comes to the question: “How do I decide on a budget when starting a marketing plan?”

This is obviously the first question that you have to answer in order to get started on your new campaign – and in order to reach the income goals you have set for yourself.

So how do you figure out what your budget should be? Here is an easy method to help you find a number that is going to work for you and your practice. (Some might say that this is a good rule of thumb, but I personally judge things on whether or not they work and get results. That’s all.)

Moving on… Start with the amount of income that your practice generated last month and multiply it by .14 (or 14%). That means that if you had $50,000 in Gross Income last month you should budget to spend $7000 on marketing in the next month. Wait… I know, it sounds painful, but it is just like getting a shot of Novocain at the dentist. It might hurt for a minute (or in this case a month), but down the road you are going to be glad that you went through it. Putting that much toward the right marketing will bump up your income the next month and start you on a cycle of steady growth.

I know that some doctors run their practices tighter than others and it is possible that you won’t be comfortable with that amount in the beginning. Don’t misunderstand me; any marketing is better than no marketing. And don’t get discouraged if your budget is lower than 14%. But use 14% as the ideal to strive for because, for me as well as many other growing businesses, it has proven to give the best rate of growth possible. How do I know, you ask? My company has expanded almost 300% in the past 4 years. Now picture your business at 3 times its current size… There’s that pearly-white smile I was looking for!

The growth of your practice is based on three factors; quality products, great customer service and the proper amount of marketing. If you know you have the first two taken care and you still aren’t experiencing healthy growth, then you need to take a serious look at your marketing budget.

So sharpen your pencils, start calculating and decide how rapidly you want your practice to grow.

Please take a moment this week to sit down and decide on your goals for your practice. Even if it is past the New Year and well into the year, set your goals for the rest of the year.

Everything is easier when you are working towards a goal. My goal is that you succeed and I assume that is your goal as well.

Joy Gendusa founded PostcardMania in 1998, her only assets a computer and a phone. By 2005 the company did over $12 million in sales, employed over 100 people and made Inc. Magazine’s prestigious Inc 500 List as the one of the 500 fastest growing companies in the nation. PostcardMania is a full service postcard direct mail marketing company which includes graphic design, printing, mailing list acquisition and mailing services with free marketing advice. They help small businesses all over the country to expand through the use of direct mail marketing techniques. Dentistry is one of their top three industries out of the 350 industries they create marketing campaigns for. For a free dental industry report visit www.PostcardMania.com/Dental Postcards