Dental Articles | 2Dental.com

CUSTOM MARKETING PLAN
When embarking on the journey to success, your custom marketing plan is the road map.

By defining realistic goals, creating objectives and tactics, as well as month by month strategies, we will create a customized and unique 6 month plan for you.

SWOT ANALYSIS
Your SWOT analysis is only one component of your plan.  It is an overview and explanation of your current strengths, weaknesses, opportunities, and strengths.  We’ll provide you with a strategic plan that considers your current starting point, budget, and local competition, for the most efficient plan.

VISUALIZATION
We will create a complete campaign while considering your goals, location, and budget. We’ll set clearly defined monthly staff goals, promotions, and advertising strategies to get your business on track. After writing out your complete plan, we will create a visual map to make referencing your plan quick and simple!  Hang it in your office for daily motivation!

COMPONENTS
Your plan should be comprised of several components.  After analyzing your current situation and goals, it should include detailed suggestions pertaining to advertising, internal programs and staff training topics on a monthly basis, as well as, internet marketing, branding techniques, and guerilla marketing tactics.  All components should work in synergy to accomplish your clearly defined and measurable goals.

It’s vital to not only create the plan for your marketing, but to also carry out the plan.  Implementation is a big factor as to why many dental marketing programs do not work.  Including staff in the monthly goals and helping everyone get on board is one of my favorite roles.  Holding personalized, monthly, motivating staff meetings can be the difference in your level of success.

About the Author
Grace has experience in internal marketing strategies, public and community relations, networking, patient communications, staff sales training, phone scripting and training, advertising, internet/web presence, SEO (search engine optimization), direct mail programs, email newsletters, and much more.