Promoting Your Business in a Down Economy

by Cindy Bouchard

Today, more than ever, companies need to be smart about their promotional dollars. With the rising cost of just about everything and with consumers cutting back on spending, it is easy for companies to follow suit. However, promoting your company makes even more sense in a weak economy.

As with every economic cycle, a downturn is always followed by a strong recovery. By distributing cost effective, attention-grabbing items to promote your business during tough times, you are positioning your company for success. When customers are ready to buy again, you will be the first company they think of.

There is no more effective way to keep your company on someone’s mind than to have your company logo in front of the customer’s eye every day and you don’t have to break the bank to do it.

Here are some very effective promotional ideas for under a dollar:

Personalized pens are one of the hottest sales tools. Your logo, phone number and website address are literally at your customer’s finger tips. Front and Center Promos offers pens at the lowest price possible. Several pens are around $.50 each. They even offer a low price guarantee.

Imprinted Mini-Calendars are usually placed in one of the highest traffic areas of the home or right on the desk while working. There is no better way to leave your vital contact information and message than with a calendar that will be seen 365 days a year!

Logo Keychains are a key promo items because you are assured that they will be used at least once a day. With many shapes and colors to choose from for under $.70 each, this is one winner of a promotional item.

About the Author

For More information on how to save money on promotional items, visit

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Reply